Apple’s rumored iPhone 18 release strategy may sound odd, but it has these benefits

Estimated read time 1 min read

Recently, multiple reports have claimed that Apple will be switching up its iPhone release schedule beginning in 2026. Starting with the iPhone 18 lineup, we’ll have a split launch, with the higher end models launching in the fall, and the entry-level models launching in the following spring.

While this does feel like a weird decision, it will have some noteworthy benefits for all iPhone users.

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